Word of Mouth Marketing overview
Our difference
Word of Mouth Marketing case studies
Why choose WOM (Word of Mouth)?
Word of Mouth is the oldest and most trusted source of information gathering! Why? Because of its unbiased, impartial nature.
"76% of people don't believe that companies tell the truth in advertising"
Source: Yankelowich
"Consumer recommendations are the most credible form of advertising amongst 78% of the study's respondents"
Source: Nielsen, "Word of Mouth the Most Powerful selling Tool"
"Companies enjoying higher levels of word of mouth advocacy (higher net promoter scores) ... grew faster than their competitors ..."
Source: Advocacy Drives Growth. Sept.2005
Clearly a new communication approach is needed. Vibe Village has developed a range of processes and tools to harness word of mouth as a mainstream communication tool