Vibe Brand Communities are a powerful brand building and diagnostic tool to create an on-going low-level dialogue between brands and Influential Consumers.

Vibe Communities have multiple potential applications for brands. They are useful when brands ….

1. Want consumer input for brand 'design & development' tasks
2. Wish consumers to act as a real-time quality panel
3. Want consumers to proactively provide their input and suggestions into your brand development process
4. Want to know what consumers are saying about your brand in the real-world
5. Need to seed brand news to Influential consumers … promotions, new product launches, new TV ads, etc
6. Want market research input into the brand development plans. Tools such as Adaptive Surveys can add real consumer value to your brand development