Viber TV gives Vibe Village consumers the opportunity to simply feedback to organisations, on whether they would or wouldn't highly recommend any given product or service. In other words, real recommendations by real people.
This information then forms the basis for distinguishing the great products from the mediocre. Simple and clear TV advertising can then be formulated using genuine consumer feedback as its focus. Using the consumer as the 'star', personal recommendations drive the campaign in an effort to elevate the role of TV advertising.
How does it work?
- Distribution
Samples of your product distributed to select 'Vibers' based on their profile and preferences
- Evaluation
Vibers and friends evaluate your product
- Threshold
Products measured to see if they meet the Viber TV threshold
- Production
National TV advertisement campaign of top product lines featuring natural, unscripted, unpaid consumer, recommending the product
- Broadcast
Vibe Village distributes dubs to all media channels or media purchasing companies as per your Media Buy, for Broadcast in relevant markets
5 steps closer to a brilliant marketing campaign.
What are the benefits for our business or brand?
Viber TV is a television advertising format that takes the high ground in advertising. By featuring only the great products:
- Viber TV is Selective (Only highly recommended brands are advertised)
- Only highly recommended brands are advertised
- Products are tested to see if they meet the Viber TV standard
- Viber TV is Authentic
- Consumers seek authenticity and honesty
- No presenter in advertisement - the consumer is the spokesperson
- Viber TV is Versatile
- Builds emotional benefits more strongly than other info formats
- Suits existing products as well as new
- Can work within or alongside existing media plans
Interested in a selective, versatile and authentic marketing approach? Contact T-Garage... a new thought in communication
What sort of businesses or brands would benefit most from using Viber TV?
This is an ideal opportunity for your business or brand when you:
- Need to communicate point of difference or reason to believe in a powerful, rational and believable way
- Need high-impact advertising with National reach
- Know you have a product that people are naturally interested in
To get the most out of Viber TV, contact T-Garage... a new thought in communication
Call and speak to one of our highly experienced Senior Marketers, Marketing IT and Web Specialists on +61 (0) 3 5330 2023 or contact us at info@tgarage.com.au.
