Vibe Village is all about changing the way that people interact with Brands, Products, Services and the People in the Companies behind them.

Vibe Village was formed by Tgarage, a marketing agency started in Ballarat Victoria to service their clients' needs in Word of Mouth Marketing Strategy and Communications.

We passionately believe that Word of mouth communication is an integral part of a brands communication plan. There is nothing new to word of mouth, its been in use since people first communicated.  If you like a product/service you like to tell other people how good it is.

We believe in word of mouth has to be an active component of today's marketing mix.  The word of mouth marketing association (WOMMA) has lots of detailed information on Word of Mouth marketing and how it's used in todays marketing mix.  If you are interested checkout Vibe Village Word of Mouth Case Studies.  We believe that Word of Mouth Marketing is the most effective form of marketing in existence as it combines the newest strategies, tactics, and channels with the most basic human behavior: People like to talk! .

Did you know that up to 79% of brand growth is explained by the level of positive word of mouth around your brand?  A trusted message via Word of Mouth can inform and persuade to move consumers down the funnel to trial.

Why Tgarage - Word of Mouth?

• Patented Fractal Consumer Profiling - Allows you to target and invest against your VIP consumers. Highly scalable... start with thousands, reach hundreds of thousands persuasively. Fractal profiling targets consumers based on:
  • Brand Advocacy
  • Social connectivity and
  • Communication Skills
• Unique Brand Activation - Vibe Village, is our hub, it's where consumers experience brands and share the Vibe with others.  Often involving real world product trials.
  • Vibe Agents - thousands of influential individuals ...
  • Vibe Parties - thousands of national in-home events...
  • Vibe Insights - Establish a VIP consumer panel to pretest and even develop advertising, promotional and packaging concepts.
  • Vibe Expo - read and see what Vibers had to say about products and services they experienced.
• Unique Engagement & Sharing Tools, each influencer has a personal URL to capture their brand experiences with photos, videos and blogs.  Each personal URL is enabled with sharing tools, to share with Social Media sites like Facebook, Myspace, YouTube, Twitter and Flickr.  We also provide MMS/SMS and email to pass on additional information to family and friends.  Each influencer also provides a conversation reports, as they discuss the brand over time.  We also respond to every conversation report to assist and stimulate Word of Mouth. Unique Engagement & Sharing Toue Brand Activation